My ex-girlfriend drives a BMW X3. Unfairly, but probably appropriately and consistently themed with the universe’s often playful and sometimes cruel banter with me, I have seen this car everywhere lately. This car IS everywhere lately, as well as every other model of BMW ever made. And thus, I have come to the conclusion that BMW is taking over the world.
I walked out my door on some relatively insignificant day recently, and there it was - my first BMW X3 viewing of the day right in front of me. Before I had reached the end of my block, I had spotted two more. Along my path through the neighborhood, I saw several others of the same model, as well as several of the larger model of the same make, the X5. And, on that day, I also saw an X6, which is quite ugly and not one of BMW’s greatest creations. Along the way, a myriad of other BMW models also appeared.
Since that day, the same pattern of events seems to happen to me on an almost daily basis. I notice at least one, but usually two or three, of these BMW X3s on my block, followed by an onslaught of other BMWs throughout the course of the day. And by onslaught, I do not exaggerate. It’s like going to the beach expecting to get a little sand on your feet and falling into a sandtrap.
Before the relationship with this lady started, I had never seen this car before in my life. Ever. It was just another nondescript vehicle to me, blending in with all the other parked cars and traffic and craziness of NYC. Now, I indeed declare that BMW is taking over the world.
Why now? Why after my 35 years on this planet and never seeing this model before the last few months am I now seeing it everywhere I go? Why is BMW trying to take over the world?
Because that’s just the way it happens.
Details. It’s all in the details.
We’re human. We soak up new details with every experience. Some of these details spark happiness upon our recollection of them, some spark sadness or anger, and some just are…we just add them to our artillery of details we have locked up in our brains that we may or may not ever use again. This whole BMW X3 fiasco is only an example of all three of these things happening. On certain days, seeing one makes me happy because I remember the good things. On other days, this inanimate object might bring me a momentary flash or sadness or anger. And on other days, I simply feel slightly annoyed that I’m seeing yet another BMW…or I feel nothing at all.
Maybe I shouldn’t credit BMW with trying to take over the world NOW. Perhaps they have always been trying to, and it simply didn’t matter to me until now.
Details. It’s all in the details.